.As a businessman or entrepreneur all this is fine but what are the practical impacts of the usability problem and what do I do about it?

Reassuringly, addressing usability requires only small investment either to overcome concerns in the performance of an existing site, or at the earliest stages of planning to inform the design process.

Business Benefits of High Usability
* Improved visitor to customer conversion
* Improved transaction completion and fewer failed payments
* Site navigation flaws eliminated
* Higher site throughout
* Higher customer satisfaction and better feedback
* Increased returning traffic and referrals
* More traffic influencing ranking popularity
* Fewer technical and customer support calls

Eliminating or reducing errors and confusion also frequently means:-
* Fewer order errors and consequent returns
* Fewer complaints
* Reduced cost of support and ownership
                                             ............ all key impacts on your bottom line!

There are also key benefits to incorporating usability design issues early in the design process - primarily significantly reducing rework affecting cost and meaning  faster overall time to market.

So how can we help you manage the usability problem?

 Low Cost Site Healthcheck

Specialist Inspection/ Evaluations

 User Observation

 Consultancy

 Education and Training

 Website Design & Maintenance