Does your site really:-
* make people want to and able to do business with you?
* generate great satisfaction and delighted clients who come back?
* maximise profit and return on your web investment and your advertising spend?

Optimising usability improves ease of use and user satisfaction, increasing the visitor's likelihood of completing a task or transaction, maximising the value of your return.

Sceptical? Just look at these research findings:-

The High Cost of Low Usability
A study by Zona Research showed that 62% of online shoppers gave up at least once whilst looking for an item they wanted 42% returned to traditional channels to actually make a purchase .. and a US banking study found that one third of people opening on-line bank accounts, closed them within1 year -of these half said it was because they were too hard to navigate.	A study by Bizrate found that 75% of respondents abandoned a shopping cart before completion. According to Forrester 27% of all Web transactions are abandoned at payment stage. Creative Good found that 43% of bookings fail because of bad website Usability.

Clearly there are other factors in the success of a website. Excellent usability cannot itself overcome a poor offering or lack of 'visibility' (talk to us about optimisation) ....
....... but it can be responsible for poor results which waste your investment in development and your money.

Reassuringly, addressing usability is also a relatively small investment either to overcome concerns in the performance of an existing site or system, or at the earliest stages of planning, to inform the design process.